Graphic Design Trend: Candy Colors & Rounded Fonts

Using Candy Colors in graphic designs is a fun-filled trend going into 2022. They are used in all types of designs like typography, web design, and illustrations. Professional designers that fully understand color theory use Candy Colors for a number of reasons. One of these reasons is to capture viewers’ attention and it works because of the colors used. This trend brings a youthful vibe that leaves viewers feeling warm and fuzzy inside. Candy Colors are often used in 3D illustrations and character designs.

A typography trend of 2022 are rounded fonts. For a long time, rounded fonts were used in youth advertisements and brought a child-like vibe to anything it was used for. In 2022, it has resurfaced as a fun advertising trend aimed at adults. Rounded fonts can bring excitement as well as drama to the scene. They are bold enough to stand alone and can be a great addition to a graphic, perfect for the advertising industry.

I started my own candy color and rounded font graphic in Adobe Illustrator. I wanted to create a 3D graphic using candy colors with my brand name on the graphic in a rounded font. I first started my graphic by creating a circle with the Ellipse tool. Then I turned this circle into a sphere using the ‘3D and Materials’ in the Effects menu at the top. In the ‘3d and Materials’ menu, I chose the glossy material and a very pink color (HEX #f835a0), following the Candy Color trend. I manipulated the shadow making the sphere look like a lollipop. I then drew a rectangle with the long sides rounded using the pen tool and also transformed this shape into a three-dimensional shape. I placed this shape on top of the lollipop and manipulated the shadow to point down, creating the look of the middle seam of the lollipop. I also created the stem of the lollipop in the same way. I then took this graphic to Adobe Photoshop to finish the rest of the graphic. I began in Photoshop by selecting the lollipop shape, copied it, and pasted it. I then flipped this copied lollipop shape horizontally and put this shape behind the first lollipop. I then recolored the second lollipop to a vibrant purple (HEX #d42dff). The shadow below the lollipop shapes to contribute to the three-dimensional look was made with the Ellipse tool as well. I made the decision to layer a blue two-dimensional rectangle in the back of the graphic to bring it all together. I then placed the rounded font “Synthemesc” from the Adobe fonts saying my brand name “Graphicality”. I then colored it the same as the first lollipop and added a dark purple border around the font and around both lollipops.

Sources

Taggart, E. (2022, January 10). 12 inspiring graphic design trends for 2022. Vectornator Blog. Retrieved March 27, 2022, from https://www.vectornator.io/blog/design-trends-2022

Team, 99designs. (2021, December 1). 9 stunning font trends for 2022. 99designs. Retrieved March 27, 2022, from https://99designs.com/blog/trends/font-trends/